Sanjeev Juneja, born on August 20, 1976, is a highly respected figure in the Indian business landscape, known for his significant contributions to the Ayurvedic industry. He is an Indian business tycoon, investor, and philanthropist, with a reputation for creating and nurturing successful brands. His journey from a humble background to becoming a leading entrepreneur is a testament to his perseverance, business acumen, and unwavering commitment to Ayurveda. Sanjeev Juneja is the son of the late Dr. I K Juneja, a renowned Ayurvedic practitioner, and Ms. Usha Juneja, a homemaker with a keen interest in Ayurvedic texts and herbs. His early exposure to Ayurveda, guided by his father's teachings, laid the foundation for his future endeavors. Despite the loss of his father in 1999, Sanjeev held onto his dream of establishing his own Ayurveda-based company. In April 2001, he launched Sanjeev Pharmaceuticals, marking the beginning of his entrepreneurial journey. Sanjeev's initial years in business were marked by struggle and determination. He personally visited retailers, convincing them to introduce his products to the market. His vision and hard work eventually led to the establishment of his own firm in Kala Amb in 2008, and a partnership firm, SBS Biotech Unit – II in Himachal Pradesh.

In 2009, Sanjeev launched Kesh King, a brand that would soon become a leading name in the hair care segment. Kesh King's success was a result of Sanjeev's strategic planning and consistent efforts. The brand, endorsed by Bollywood celebrity Juhi Chawla, offered a range of products including hair oil, shampoo, and Ayurvedic capsules, which contributed significantly to its sales. Sanjeev's success story continued when he sold his Hair Care Business, including the Kesh King brand, to Emami Limited in 2015 for 262 million US$. This deal was recorded as the second highest-paid brand after Paras-Reckitt Benckiser’s deal among FMCG companies in India. Under Sanjeev's leadership, SBS Biotech Unit II has grown into one of India's top Ayurvedic firms, dealing in the marketing and manufacturing of Ayurvedic OTC products. The company has launched a wide range of Ayurvedic personal and health care products, including renowned brands like Roop Mantra, Pet Saffa, Dr. Ortho, Sachi Saheli, Accumass, Dantmani, Madhumani, More Power, Rajsee, Cough Rahat, Eye Mantra, Itchku, and Tulsi mantra.

Sanjeev's contributions to the business world and society have been recognized with numerous awards, including the 'Haryana Rattan' (2013), 'A Passionate Medicine Award' at Times of India Achiever Award 2013-2014, 'World’s Greatest Leaders Award' 2016 India by URS Media Consulting PL. AsiaOne, 'Uddyami Samman Award' 2018 by India News, and 'Most Admired Entrepreneur of the Year Award' in 2019 at ABP News Network & World Marketing Congress, among others. Sanjeev Juneja is not just a successful entrepreneur, but also a philanthropist. He runs the NGO, IKJ Care, reflecting his commitment to giving back to society. His journey is an inspiration to many, a testament to the power of determination, vision, and the transformative potential of Ayurveda.